Do you want to sell more? KNOW THE STATISTICS!

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If you really want to increase your sales and positioning in the market, you must know the statistics that comprise it!

Today we want to talk about the statistics of the Marketing of Chile.
It is one of the countries with the most stable economy in South America and with constant growth, which is why it is an interesting country when it comes to investing and promoting projects and more if it is digital or virtual projects.
  • 78% of the Chilean population are Internet users, this represents 14.11 million people, but the most interesting is that Chile is one of the few countries that the number of active users of social media is practically 99.2% of Internet users and almost 93% of users on social media access from mobile phones.
  • 55% of traffic comes from computers and laptops, with a difference of 1% over last year.
  • 42% come from mobile phones, increased by 2% compared to 2017.
  • 2% come from tablets or tablets, lowering a value meaning of 16%

And 0.24% other devices such as smart watches, consoles, among others.


  • 93% of people who access the social network do so through mobile phones.

The average interaction rate for each publication is:

  • 85% with all types of formats
  • 67% through the video.
  • 80% photos.
  • 82% post with link.
  • 90% incorporating the status of the account.
Currently has about 6 million active monthly users on Instagram, this represents about 42.8% of the number of social media users in the country and 33% of the current population.
54% of the population are female and 46% are male.


80% of economically active Chileans in Chile have LinkedIn. It is the number one country in Latin America in the relationship between people / profiles. We speak of more than three million user profiles.


Remember, we do not do anything knowing DATA, if you are not offering valuable content, and really understanding the people you are addressing.


Until next post!

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About me.

General Director and Founder of the advertising and marketing companies Arrb Group and Redaxion Digital Marketing, with headquarters in Bogotá and Houston.

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